Business Name
Business Address
Business Number
Business Email
Why did you start this company? What is your mission?
How do you measure/define success in your business?
What values and beliefs unify your team and drive their performance?
What is your company motto/mission statement?
What words would you like people to use to search for your business on the internet?
What are you selling? (product, service, expertise, experience)?
What is your most profitable product/service?
What is your current price point/range? How does it compare to your competitors?
Who are your target customers? Do you have multiple audiences?
What is your target client's pain point? What problem are you solving?
What do you do better than anyone else?
What credibility do you have to back that up?
How do you set yourself apart from your competitors?
What is your unique process that helps solve your clients' problems?
Which parts of your process are the same for each client?
Which steps are "customized" for each client?
How do you currently reach your audience?
How are you planning to market your services moving forward?
How do you want to be perceived by your audience?
What are the three most important feelings you want your web visitors to have?
What is the single most important action you want your web visitors to take?
What are the trends and changes that affect your industry?
Is there something you dislike about your industry? What do the "bad eggs" often do?
Who is your biggest competition?
Is there a competitor you admire the most? Why?
What is your biggest challenge right now?
What are your current three most important business goals?
Where do you see your business in one year? 3 years? 5 years? 10 years?
What are your potential barriers to success?
If money were no object, what would you be doing with your business?
Which of the following features do you need/want on your new website?
What features do you want on your website? (Examples: Content pages, eCommerce functionality, membership area, blog, social media feed integration, newsletter opt in, appointment booking system, professional photography, learning management system, etc)
Please list the names of the pages you would like to include on your site. (If this is a redesign, please list if you'd like any changes to your current listed pages.)
Are there any additional features or functionalities you'd like to include?
Brand Color Codes (HEX)
Font Families/Typography
Brand Must-Haves (Visual icons or elements)
Design/Brand Inspirations (Share a Pinterest baord or links to other sites)
Photo Library
Content Library/Messaging
Is there anything we didn't cover that you think we should know?
Do you have any questions or concerns about the web design process?
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